Monthly Archives: February 2015

Networking In A Distracted World

Ivan Misner, the founder of the networking organization BNI, once said, ”Learn how to be here now”. But increasingly, according to him, we are living and networking in a distracted world. According to award winning author and former Boston Globe … Continue reading

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Predictable Irrationality in Decision Making

We referred to Dan Ariely in our previous post on Cognitive Biases. According to him we, as human beings, exhibit predictable irrationality in our decision making process. This video gives you an insight into his theory of irrationality and how it impacts … Continue reading

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9 Cognitive Biases to Leverage in Marketing

Cognitive biases are those little tricks our mind plays on us. Now, our mind is capable of some very powerful processing work. Despite this, it is prone to making bizarre assumptions and jumping to conclusions every now and then. They … Continue reading

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