A list of books to provide insights for your business

 As we keep  writing for our business blog, we come across some great reads. Here is a list of books that will provide insights for your business.

SEOSEO Step-by-Step – The Complete Beginner’s Guide to Getting Traffic from Google – Caimin Jones

Have you ever wanted to boost your rankings in Google and other search engines but found it too complicated or confusing?You’re not alone.

If you’ve tried search engine optimization (SEO) but failed to get the web traffic your content deserves, you know that learning SEO is confusing. There’s lots of “advice” online but much of it is out of date, doesn’t work or involves buying spammy software from the SEO equivalent of a snake oil salesman. Sometimes all three. .

SEO Step-by-Step is a true beginner’s guide based on years of experience but bang up to date for 2015. The blueprint revealed in SEO Step-by-Step is a crucial part of how I’ve been making money online, full-time, since 2002.

In a series of easy-to-follow, plain English tutorials you’ll learn how to:

  • Uncover the traffic-getting, money-making keywords for your niche
  • Create content that readers and search engines love
  • Successfully SEO optimize your website or blog to get maximum search engine traffic
  • Use Social Media Marketing to boost your audience (without spending all day on Twitter)
  • Use simple content marketing strategies to pull in visitors from search engines
  • Turbo-charge the speed of your website (Google loves fast sites!)
  • Use dozens of proven, insider optimization tips that normally take years of trial and error to learn

…and find out which social network is more powerful than any other for SEO and boosting your traffic.

Clear explanations on every important aspect of SEO mean you can improve your Google rankings without any more more head-scratching or frustration!

Product Details: Pages 130 / Publisher: CreateSpace Independent Publishing Platform / Language: English / ISBN-10: 1497415020

Do the WorkDo the Work: Overcome Resistance and Get Out of Your Own Way – Dr. Steven Pressfield

“There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this. This recognition alone is enormously powerful. It saved my life, and it will save yours.” — Steven Pressfield

Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don’t know where to start?The answer is Do the Work, a manifesto by bestselling author Steven Pressfield, that will show you that it’s not about better ideas, it’s about actually doing the work. Do the Work is a weapon against Resistance – a tool that will help you take action and successfully ship projects out the door. Do The Work identifies the predictable Resistance Points along the way and walks you through each of them. No, you are not crazy. No, you are not alone. No, you are not the first person to “hit the wall” in Act Two.

Product Details: Pages 112 / Publisher: Black Irish Entertainment/ Language: English / ISBN-10: 1936891379

 

competing_for_the_futureCompeting for the Future – Gary Hamel and C.K. Prahalad

Winning in business today is not about being number one–it’s about who “gets to the future first,” write management consultants Gary Hamel and C.K. Prahalad. In Competing for the Future, they urge companies to create their own futures, envision new markets, and reinvent themselves.

Hamel and Prahalad caution that complacent managers who get too comfortable in doing things the way they’ve always done will see their companies fall behind. For instance, the authors consider the battle between IBM and Apple in the 1970s. Entrenched as the leading mainframe-computer maker, IBM failed to see the potential market for personal computers. That left the door wide open for Apple, which envisioned a computer for every man, woman, and child. The authors write, “At worst, laggards follow the path of greatest familiarity. Challengers, on the other hand, follow the path of greatest opportunity, wherever it leads.”

Product Details: Pages 384 / Publisher: Harvard Business Review Press / Language; English /ISBN – 10: 0875847161

You Are What You WearYou Are What You Wear: What Your Clothes Reveal About You – Dr. Jennifer Baumgartner

Most every woman has found herself with a closet full of too many clothes or surrounded by brand-new items that somehow never get worn. Instead she gets stuck wearing the same few familiar pieces from a wardrobe that just doesn’t feel “right.” Dr. Jennifer Baumgartner argues that all those things are actually manifestations of deeper life issues.

What if you could understand your appearance as a representation of your inner unresolved conflicts and then assemble a wardrobe to match the way you wish to be perceived? In this fashion guide that is like no other, Dr. Baumgartner helps readers identify the psychology behind their choices, so they can not only develop a personal style that suits their identity but also make positive changes in all areas of life.

Product Details: Pages 272 / Publisher: Da Capo Lifelong Books / Language: English / ISBN-10: 0738215201

IKEA Story Johan SteneboThe Truth About IKEA – Johan Stenebo

How did IKEA become the world’s largest design brand, as popular as Lego, CocaCola and Nike? Privately held by one of the world’s richest men, the company is renowned for its secrecy. How did the company transform itself from one rural Swedish store to a global behemoth with a turnover of $30 billion and 700 million visitors a year?

In this candid analysis, former IKEA top director Johan Stenebo writes for the first time about the corporation’s ruthless rise to the top. Revealing IKEA’s daring and unique business model, he covers the leadership of IKEA’s founder Ingvar Kamprad, with whom he worked closely, and IKEA’s resourceful ways of brand management using companies like Greenpeace and WWF to cover environmental issues, as well as its challenging future without Kamprad.

Product Details: Pages 254 / Publisher: Gibson Square Books Limited / Language: English / ISBN-10: 1908096071

 

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