Author Archives: Instant Imprints Mississauga East

Predictable Irrationality in Decision Making

We referred to Dan Ariely in our previous post on Cognitive Biases. According to him we, as human beings, exhibit predictable irrationality in our decision making process. This video gives you an insight into his theory of irrationality and how it impacts … Continue reading

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Mobile Technology and Consumer Behaviour

Although slightly dated, this webcast by DraftFCB, a leading ad agency belonging to the Interpublic Group, highlights some of the structural shifts that are occurring with consumer decision making and purchase behavior. All this is as a result of the … Continue reading

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5 Trends in Digital Marketing for 2015

Why is it essential for small and medium businesses (SMB) to keep track of 5 trends in digital marketing? Research has shown that 42% of major worries for SMB owners is “finding new customers”. The marketing landscape has changed significantly … Continue reading

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Trade Show Display Systems

We have already told you of the many advantages of a trade show and how best you can prepare your company to participate in one. Here you can get an overview of some of trade show display system items we … Continue reading

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10 Holiday Gift Ideas to Help You This Season

The holiday season is a great time to let your VIP clients or your team know how much they mean to you. Giving the right gift with your brand emblazoned on it, goes a long way in getting your brand … Continue reading

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