Category Archives: Fountainhead

9 Cognitive Biases to Leverage in Marketing

Cognitive biases are those little tricks our mind plays on us. Now, our mind is capable of some very powerful processing work. Despite this, it is prone to making bizarre assumptions and jumping to conclusions every now and then. They … Continue reading

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5 Trends in Digital Marketing for 2015

Why is it essential for small and medium businesses (SMB) to keep track of 5 trends in digital marketing? Research has shown that 42% of major worries for SMB owners is “finding new customers”. The marketing landscape has changed significantly … Continue reading

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10 Lessons from One Year in Business

The 12 months gone by have sped by really fast. It seems like it was not so long ago I wrote our first business blog. In that I announced the launch of Instant Imprints Mississauga East – a business in … Continue reading

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26 Tips for Landing Pages that Work

Have you ever been offered 26 tips for landing pages that work? Inbound Marketing – a term that has come into our business dictionary not so long ago – has increasingly become an accepted way of generating sales leads. At … Continue reading

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6 Keys to Customer Satisfaction

As part of our initiation into the Instant Imprints family, my business partner and I attended Instant Imprints University, an intense program that took us through the various business and operational aspects of running the franchise. One of the many … Continue reading

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