APE – By Guy Kawasaki
This is a textbook on marketing anything with social media platforms, as it patiently explains infographics, branding, Twitter, online profile photos, etiquette, being nice to bloggers and pretty much everything else you’d need to know.
If you have a manuscript you’ve been terrified to do anything about, this is a great book to kick you off. If you are ready to sit down and kick out a book, this is also a great place to start. If you think you might one day like to publish something, wait until you’re a little closer to actually doing it before you buy this book. The detail here is far too great to have a shelf life (is that ironic?) of much more than nine months. The platforms and players are simply too fluid in this space for APE to make much sense without an annual revision.
Product Details: Pages 410 / Publisher: Nononina Press / Language: English / ASIN: B00AGFU5VS
Steve Jobs – by Walter Issacson
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.
Product Details: Pages 656 / Publisher: Simon and Schuster / Language: English / ISBN: 1-4516-4853-7