The author of the wildly successful book, Predictably Irrational, Dan Ariely has spent better part of his life studying the irrational ways in which we human beings behave.Despite our best intentions why do we often fail to act in our own best interests? Why do we overvalue things that we have worked to put together? What are the forces that that influence our behaviour? Dan has dedicated his life to finding answers to such questions in order to help others to lead sensible, if not rational, lives.
The James Duke Professor of Psychology and Behavioural Economics at Duke University, Dan’s interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom.
In this presentation at the TED Conference, Dan presents two eye-opening experiments that reveal our unexpected and nuanced attitudes toward meaning in our work.