Start With WHY

The author of the classic “Start With Why”, Simon Sinek explores how leaders can inspire cooperation, trust and change.

Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate.

He calls this “a naturally occurring pattern, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others.

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